Tag Archives: Latinworks

¿Habla Español? Now, M&M’s Speaks Your Language

(New York Times)– By STUART ELLIOTT. Published: July 30, 2008.
A popular campaign for M&M’s is taking on a Spanish accent.
A caricature of actor Wilmer Valderrama is featured in a print ad for M&M’s aimed at Hispanic consumers.
The campaign, which carries the theme “There’s an M&M in everyone,” presents human beings who assume the looks and characteristics of the walking, talking candies that have sold M&M’s products since 1995.
The English-language ads were introduced in January 2007 by BBDO Worldwide in New York, part of the Omnicom Group. The Spanish-language ads, due to begin appearing next Monday, carry the theme “Uncover the fun inside yourself. Become an M&M.”
The campaign is being introduced by LatinWorks in Austin, Tex., an agency that specializes in marketing to Spanish-speaking people. LatinWorks and BBDO are corporate siblings; Omnicom owns a minority stake in LatinWorks.
A caricature of actor Wilmer Valderrama is featured in a print ad for M&M's aimed at Hispanic consumers
The Spanish-language ads, like the English ads, will offer renderings of celebrities as M&M’s to convey the idea of unleashing one’s inner M&M. That is being underscored with a sentence in the new ads: “Have fun like a star with M&M’s.”
Link to the full article here.

Austin-based Hispanic Shop LatinWorks to Acquire Cultura

Omnicom-Backed Shop to Maintain Minority-Ownership Status
(AdAge.com) — By Laurel Wentz, April 21, 2008.
Omnicom Group’s LatinWorks will acquire another Omnicom-backed Hispanic shop, Cultura, whose founder, Juan Faura, is returning to consulting. An announcement is expected today. With this deal, brokered by Omnicom’s DAS division, all four U.S. Hispanic agencies within Omnicom have undergone major restructuring in less than a year.
Sergio Alcocer, LatinWorks’ president-chief creative officer, said Dallas-based Cultura’s office will be closed and the agency’s clients and 10 or 15 key staffers will be transferred to LatinWorks, based in Austin, Texas.
Link to the full story here.

Summer Internships with Latinworks: Apply by April 4

Advertising Age recently included Austin’s Latinworks among the list of top agencies to watch this year.
Link to the full article here:
Download a summer internship application here: