Tag Archives: Latinos

Media Companies Aim to Woo Advertisers and Latinos

From the New York Times
By and
Published: May 15, 2013

Hispanic media companies continued to aggressively target advertisers this week with some major announcements from Fox Hispanic Media executives kicking off Wednesday’s upfront presentations.

Fox Hispanic Media, part of News Corporation, is composed of four Latino-focused networks: FOX Deportes, FOX Life, Nat Geo Mundo and MundoFox. Executives focused the bulk of their presentation on sports programming at Fox Deportes and MundoFox, the newest Spanish-language network in the United States, which made its debut last summer. Fox Life focuses on programming for women and Nat Geo Mundo produces family programming.

Link to the article: http://www.nytimes.com/2013/05/16/business/media/media-companies-aim-to-woo-advertisers-and-latinos.html?ref=media

3/30: Book Signing- The Mass Media and Latino Politics

Arboretum Barnes & Noble to Host Book Signing for The Mass Media and Latino Politics, the First Book to Analyze the Relationship Between Latinos, Politics and the Media in the United States
Author Dr. Federico Subervi will be on hand to answer questions and sign copies of the book
Dr. Subervi, author of new book, The Mass Media and Latino Politics, will be available on March 30, 2008 at 2:00 PM for a book signing at the Arboretum Barnes & Noble. The book, a 20-year study on how the media have covered Latinos and Latino aspects of electoral campaigns in the US, is the first-ever to analyze this relationship during the last four presidential elections. Since its release in January, Dr. Subervi has appeared on CNN International and CNN in Español, as well as in other media outlets, to contribute his expertise and commentary to the 2008 elections and the role of the Latino voter.
Federico Subervi is a professor at the School of Journalism and Mass Communication, Texas State University – San Marcos. Since the early 1980s, he has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States. “This book serves as a benchmark for what will certainly be many more studies of the role of the media in Latino political life in the U.S.,” says Dr. Subervi. In a time when the Latino vote has become so pivotal in the outcome of elections it is necessary that we, as a society, fully understand the role it has played and continues to play in the process. “The book offers numerous insights to better understand how media contribute, but also, at times, do not enhance the political knowledge and participation of Latinos. The chapters that focus on the campaign strategies are of particular importance to learn about how Democrat and Republican presidential candidates use the media and distinct ideologies and communication strategies to win Latinos votes.”
Currently, Dr. Subervi is the Principal Investigator of two research grants (one from the Ford Foundation, another from the Social Science Research Council) focused on analyzing the diversity of Latino-oriented media in Central Texas. He is also the PI of a grant assessing the practices and policies of Texas and Illinois for communicating with non-English-speaking populations during emergency situations. Over the years, Dr. Subervi has been featured in Hispanic Trends, and been interviewed and quoted for stories in The New York Times, The Los Angeles Times, The Boston Globe, The San Francisco Chronicle, the Las Vegas Sun, The Miami Herald, the British Broadcasting Corporation, AP Wire Services, Hispanic Business, Hispanic Magazine, La Opinión (Los Angeles), El Diario-La Prensa (New York), El Nuevo Día (Puerto Rico), Al Día (Dallas), Univisión.com, Latino USA, and Folha de São Paulo, among others.