Tag Archives: Hispanic Marketing Symposium

Austin Ad Federation Hosts Hispanic Marketing Symposium

The Austin Advertising Federation is hosting its first annual Hispanic
Marketing Symposium (HMS) on November 11, 2009, 11:00am-2:00 pm, at the AT&T Executive Education and Conference Center at UT-Austin.

The HMS luncheon will be highlighted by nationally recognized Hispanic market
experts: Dr. David Hayes-Bautista, Professor of Medicine and Director of the
Center for the Study of Latino Health and Culture at the School of Medicine,
UCLA; advertising guru Sergio Alcocer, President and Chief Creative Officer of
the award-winning Austin-based advertising agency, LatinWorks; and Danny
Cervantes and Tommy Thompson, who collaborate as client and agency on
McDonalds’ Hispanic efforts. The event will be moderated by Becky Arreaga, a
partner in Mercury Mambo, a Hispanic experiential marketing, sales promotions,
and branding agency.

Dr. Hayes-Bautista is an expert on Hispanic health issues and the author of
“Southwest’s Mexican Roots: The Untold Stories” which explores the
history of Mexicans in the Southwestern U.S. Mr. Alcocer has developed many
high profile campaigns, including Bud Light’s ads for the 2007 Super Bowl,
and has captured top awards including the Cannes Lions Festival, FIAP, CLIOs,
national Addy’s, and the Grand Prix at Festival Caribe. Danny Cervantes is
McDonald’s Regional Marketing Manager. Together with Tommy Thompson, the
Latin-born president of iNSPIRE, Mr. Cervantes is leveraging the Hispanic
market, leading his region to outperform others across the McDonald’s system.
Seating is limited for the Ad Fed HMS luncheon at the AT&T Executive Education and Conference Center,1900 University Ave. Advance tickets are $35/Austin Ad Fed members and $45/non-members (meal included); students $35, any remaining seats may be purchased day-of for $50.

To purchase tickets, please visit www.austinadfed.com
or call 512-997-9994. For more information,
contact Monica Sanchez 512-810-9726/email: diversity@ austinadfed.com