Tag Archives: Hispanic advertising

Media Companies Aim to Woo Advertisers and Latinos

From the New York Times
By and
Published: May 15, 2013

Hispanic media companies continued to aggressively target advertisers this week with some major announcements from Fox Hispanic Media executives kicking off Wednesday’s upfront presentations.

Fox Hispanic Media, part of News Corporation, is composed of four Latino-focused networks: FOX Deportes, FOX Life, Nat Geo Mundo and MundoFox. Executives focused the bulk of their presentation on sports programming at Fox Deportes and MundoFox, the newest Spanish-language network in the United States, which made its debut last summer. Fox Life focuses on programming for women and Nat Geo Mundo produces family programming.

Link to the article: http://www.nytimes.com/2013/05/16/business/media/media-companies-aim-to-woo-advertisers-and-latinos.html?ref=media