Burger King to scrap ad after complaint

MEXICO CITY (Yahoo.com) – Wednesday, April 15. Fast food giant Burger King apologized Tuesday for an advertisement featuring a squat Mexican draped in his country’s flag next to a tall American cowboy and said it would change the campaign.
Mexico’s ambassador to Spain said posters released in Europe for Burger King’s new Tex-Mex style “Texican whopper,” a cheeseburger with chile and spicy mayonnaise, inappropriately displayed the Mexican flag, whose image is protected under national law.
The ambassador wrote a letter complaining to Burger King and requested the ad campaign be discontinued.
Burger King said the ads were meant to show a mixture of influences from the southwestern United States and Mexico, not to poke fun at Mexican culture, but said it would replace them “as soon as commercially possible.”
Read the full story…

Advertisements

Comments are closed.