Record $80 Mil. Univision-Zubi Deal Sets Stage for Solid Hispanic TV Market

(Mediaweek) — By John Carroll, June 30, 2008.
The Hispanic TV upfront was much more active for top-rated Spanish-language network Univision than No. 2 Telemundo last week, with Univision completing a record-setting, $80 million cross-platform deal with Hispanic media agency Zubi Advertising. The net also expected to finalize deals with two mainstream agencies by early this week.
Telemundo—while in negotiations with assorted agencies, including Zubi—had not wrapped any major deals as of last week.
The Univision-Zubi deal had been in the works for about two months, after an initial meeting among Zubi president/CEO Joe Zubi, Univision CEO Joe Uva, and David Lawenda, the net’s ad sales/marketing president. First reported by Mediaweek.com last week, it involved all Univision media assets and many Zubi clients, including Ford, American Airlines and SC Johnson.
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