¿Habla Español? Now, M&M’s Speaks Your Language

(New York Times)– By STUART ELLIOTT. Published: July 30, 2008.
A popular campaign for M&M’s is taking on a Spanish accent.
A caricature of actor Wilmer Valderrama is featured in a print ad for M&M’s aimed at Hispanic consumers.
The campaign, which carries the theme “There’s an M&M in everyone,” presents human beings who assume the looks and characteristics of the walking, talking candies that have sold M&M’s products since 1995.
The English-language ads were introduced in January 2007 by BBDO Worldwide in New York, part of the Omnicom Group. The Spanish-language ads, due to begin appearing next Monday, carry the theme “Uncover the fun inside yourself. Become an M&M.”
The campaign is being introduced by LatinWorks in Austin, Tex., an agency that specializes in marketing to Spanish-speaking people. LatinWorks and BBDO are corporate siblings; Omnicom owns a minority stake in LatinWorks.
A caricature of actor Wilmer Valderrama is featured in a print ad for M&M's aimed at Hispanic consumers
The Spanish-language ads, like the English ads, will offer renderings of celebrities as M&M’s to convey the idea of unleashing one’s inner M&M. That is being underscored with a sentence in the new ads: “Have fun like a star with M&M’s.”
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