Monthly Archives: June 2008

Record $80 Mil. Univision-Zubi Deal Sets Stage for Solid Hispanic TV Market

(Mediaweek) — By John Carroll, June 30, 2008.
The Hispanic TV upfront was much more active for top-rated Spanish-language network Univision than No. 2 Telemundo last week, with Univision completing a record-setting, $80 million cross-platform deal with Hispanic media agency Zubi Advertising. The net also expected to finalize deals with two mainstream agencies by early this week.
Telemundo—while in negotiations with assorted agencies, including Zubi—had not wrapped any major deals as of last week.
The Univision-Zubi deal had been in the works for about two months, after an initial meeting among Zubi president/CEO Joe Zubi, Univision CEO Joe Uva, and David Lawenda, the net’s ad sales/marketing president. First reported by last week, it involved all Univision media assets and many Zubi clients, including Ford, American Airlines and SC Johnson.
Link to the full article here.

¿Habla Español? Now, M&M’s Speaks Your Language

(New York Times)– By STUART ELLIOTT. Published: July 30, 2008.
A popular campaign for M&M’s is taking on a Spanish accent.
A caricature of actor Wilmer Valderrama is featured in a print ad for M&M’s aimed at Hispanic consumers.
The campaign, which carries the theme “There’s an M&M in everyone,” presents human beings who assume the looks and characteristics of the walking, talking candies that have sold M&M’s products since 1995.
The English-language ads were introduced in January 2007 by BBDO Worldwide in New York, part of the Omnicom Group. The Spanish-language ads, due to begin appearing next Monday, carry the theme “Uncover the fun inside yourself. Become an M&M.”
The campaign is being introduced by LatinWorks in Austin, Tex., an agency that specializes in marketing to Spanish-speaking people. LatinWorks and BBDO are corporate siblings; Omnicom owns a minority stake in LatinWorks.
A caricature of actor Wilmer Valderrama is featured in a print ad for M&M's aimed at Hispanic consumers
The Spanish-language ads, like the English ads, will offer renderings of celebrities as M&M’s to convey the idea of unleashing one’s inner M&M. That is being underscored with a sentence in the new ads: “Have fun like a star with M&M’s.”
Link to the full article here.

DirecTV to Launch New Network Azteca Mexico

(MediaWeek)– June 5, 2008, -By John Consoli.
Azteca Mexico will offer exclusive programming from TV Azteca’s three Mexican networks.DirecTV will launch a new 24-hour, satellite-only Hispanic network, Azteca Mexico that will be aired through DirecTV Mas in the U.S.
Azteca Mexico will offer exclusive programming from TV Azteca’s three Mexican networks, which will differ from programming viewers currently receive on Azteca America.
Azteca Mexico will air on Channel 442 nationally on DirecTV beginning June 11.
The programming will include Mexican novelas, news from TV Azteca’s Hechos; and reality and entertainment shows, along with Venga la Alegria, TV Azteca’s morning show.
Link to the full story here:

Career Opportunities with SiTV in Los Angeles

SiTV is a fresh, irreverent, English-language Latino cable network that connects with young viewers through vibrant and relevant programming made just for them. Our 24-hour network delivers a mix of original and acquired programming including the latest in entertainment, lifestyle, talk, standup comedy, classic series and feature films, as well as irreverent reality programming that pushes the boundaries of the genre. SiTV goes beyond tradition by catering to today’s English-speaking Latinos who consume English media, but still want shows that speak to their Latino roots.

Current Openings include:
Interactive Designer
Sr. Web Developer
Traffic Manager

For more information:

Career Opportunities with Maya Entertainment

The Latino market represents the fastest-growing consumer segment in the U.S. and accordingly offers some of the most exciting growth opportunities for the entertainment industry today. Maya Pictures/Maya Releasing is uniquely poised to become the first broad-based Latino-oriented filmed entertainment company.
MAYA ENTERTAINMENT, created by award winning producer Moctesuma Esparza, is a vertically integrated company comprised of Maya Releasing, Maya Cinemas and Maya Pictures and is the only production/distribution/exhibition entity in the United States, dedicated to the constantly growing US Latino Market.
Marketing Department
Marketing Director
Video Marketing Manager
Digital/Art Department
Web Master/Graphic Artist
Graphic Designer/Print Coordinator
Video Sales Department
Video Manager: Operations/Special Projects
Theatrical Sales Department
Theatrical Sales Assistant
Foreign and Domestic TV Sales Department
Director of Foreign Sales and Television Sales
Business Affairs Assistant

Bilingual Interviewers Wanted for Survey Research

The Office of Survey Research at the Annette Strauss Institute provides employment, work experience, and research skills to students at the University of Texas at Austin.
The Office of Survey Research is presently seeking telephone interviewers to work at our Lake Austin Facility. Work on projects that research public opinion on health, marriage, family, and other important social issues. Paid training. Interviewing ONLY. This is NOT TELEMARKETING. If you are interested in joining our team, please call O’Neil Provost at (512) 471-2142 or Email:
OSR offers students flexible schedules, day, night, and weekend work, and a casual atmosphere.
More information:

Summer Internship- Campaign Work in Dallas and DC

Smart Media Group is an independent media planning, buying and communications agency seeking interns for summer 2008. Our clients include candidates, issue/advocacy groups and corporations seeking creative answers to their media problems.
This year we will be especially busy handling numerous U.S. Senate races, gubernatorial races, congressional races and several independent expenditure groups.
We are headquartered in the Washington, DC area with a satellite office in downtown Dallas and can offer students a unique view into the role of advertising in political campaigns.
The internship will offer an hourly minimum wage payment.
Interested students can email Becky Kimbro, at