Latino Kids Net Fills Market Hole

(Broadcasting & Cable) — By Allison Romano, 3/17/2003
A new Spanish-language cable network for kids is hoping to catch the fast-growing—and underserved—segment of the U.S. Hispanic population. ¡Sorpresa!, which translates to “surprise,” was slated to debut on a few cable systems last Saturday with Spanish-language live-action and animation shows aimed at Hispanic kids and tweens. The question, though, is whether Hispanic kids will tune in.
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