Monthly Archives: April 2008

April 28-29: Conference Commemorating 40 Years of the Latin American Left

University of Texas to Host Conference
Commemorating 40 Years of the Latin American Left
The University of Texas at Austin will host the conference What’s Left of the Latin American Left? April 28-29, 2008. This interdisciplinary event was organized to commemorate the fortieth anniversary of the events of 1968. The global upheavals of that spring triggered a new era of revolutionary violence in Latin American countries such as Argentina, Brazil, Chile, and Guatemala.
Specialists in music, history, literary criticism, and art history will explore what remains of those movements, how they evolved, disappeared, or became neutralized, and what legacy, if any, remains of them in Latin America today. They will discuss topics including protest music in socialist Cuba, the new policies and politics of the Brazilian PT, and the current face of the Frente Sandinista.
The conference is sponsored by the Teresa Lozano Long Institute of Latin American Studies and the Department of Spanish and Portuguese. It is free and open to the public and will take place in the AVAYA Auditorium of the ACES Building, on the corner of 24th St. and Speedway. Parking is available at the San Antonio Garage at 2420 San Antonio St. For the full program visit For more information, contact Paola Bueché at (512) 232-2405 or

Call for Volunteers: Bi-National Meeting on Higher Education in Mexico and the U.S.

Call for Volunteers
Bi-National Meeting on Higher Education in Mexico and the U.S.
June 26-27, 2008
Austin, Texas
This summer the University of Texas at Austin and ANUIES, the Asamblea Nacional
de Universidades e Instituciones de Educación Superior of Mexico, will host a
major bi-national meeting on higher education in the United States and Mexico.
The Office of President William Powers, the Office of Vice President for
Research, the Office of the Vice Provost for International Programs, and the
Mexican Center at the Teresa Lozano Long Institute of Latin American Studies
are honored to welcome university presidents, elected officials and other
leaders in education from both countries to Austin on June 27, 2008 for this
important dialogue.
Volunteers will serve as student liaisons to the conference speakers and will
help ensure that all of the conference events run smoothly. Acting as a student
volunteer for the conference is also a unique opportunity to meet and interact
with the distinguished academics and policymakers in education that will be in
The meeting will take place at the Four Seasons Hotel in downtown Austin.
Volunteer duties include:
-Greet guests arriving at check-in at Four Seasons Hotel in downtown Austin
-Take notes at conference sessions for publication in future “memoria”
-Assist guests during conference sessions with registration and other requests
as needed
-Assist with transportation to and from conference site and UT campus events
-Assist with excursion of spouses and companions to San Marcos and downtown
-Welcome guests to evening events at the Blanton Museum of Art and the LBJ
Presidential Library
We need students to volunteer for any or all of the following days: Thursday
and Friday, June 26-27, 2008. We will coordinate schedules for volunteers based
on their personal availability over the two days.
If you are interested in helping out with this meeting, please contact Gail
Sanders, Coordinator of the Mexican Center, at as
soon as possible with the following information:
-e-mail and phone number
-available dates and times
-do you speak Spanish?

Cultural Messaging Key to Reaching Young Latinos

(Marketing y Medios)– By Della de Lafuente, April 21, 2008
To reach Hispanic Gen Yers, marketing strategies should reflect their “bi-dentity,” a hybrid identity that comes from living in two cultures, according to a new report.
One in five U.S. teens is Hispanic, but despite their growing influence, the ethnic audience often proves elusive to many marketers.
Unlike previous generations, today’s young Latinos “literally have one foot in each culture,” describing themselves as Hispanic (56 percent) versus Latino (19 percent) or American (11 percent) because “Hispanic” seems more modern and relevant, per the study. More than 1,000 Hispanics ages 14 to 24 were polled online and in-person between Nov. 30 and Dec. 20.
Link to the full story here.

Filmmaker Robert Rodriguez visits Charles Ramirez Berg’s “Latino Images in Film”

Filmmaker Robert Rodriguez visited Charles Ramirez Berg’s “Latino Images in Film” class and spoke about his days as a Radio-TV-Film student at The University of Texas at Austin, his film career and his next film, which starts production next week.

Background: Best known for the films “El Mariachi,” “Desperado,” “Sin City” and “Grindhouse,” Robert Rodriguez studied filmmaking in the Department of Radio-TV-Film at The University of Texas at Austin.

This event was co-sponsored by The Department of Radio-TV-Film, The Latino Media Studies Program of the College of Communication, The Center for Mexican American Studies and The College of Communication.

Austin-based Hispanic Shop LatinWorks to Acquire Cultura

Omnicom-Backed Shop to Maintain Minority-Ownership Status
( — By Laurel Wentz, April 21, 2008.
Omnicom Group’s LatinWorks will acquire another Omnicom-backed Hispanic shop, Cultura, whose founder, Juan Faura, is returning to consulting. An announcement is expected today. With this deal, brokered by Omnicom’s DAS division, all four U.S. Hispanic agencies within Omnicom have undergone major restructuring in less than a year.
Sergio Alcocer, LatinWorks’ president-chief creative officer, said Dallas-based Cultura’s office will be closed and the agency’s clients and 10 or 15 key staffers will be transferred to LatinWorks, based in Austin, Texas.
Link to the full story here.

Juan González to lecture about News Media Ownership and Coverage of Race and Ethnicity

Author/investigative journalist Juan Gonzalez is a
columnist for the New York Daily News and a co-host
of Democracy Now! with Amy Goodman.
Friday, April 18
12 Noon to 1 p.m.
CMA 3.120
The University of Texas at Austin

Free and open to the public.
Sponsored by the School of Journalism, with a grant made possible by the
Carnegie Corporation, the Center for Mexican American Studies (CMAS)
and the College of Communication Latino Media Studies Program.

UT Alumnus Matt Reyes to Speak about Hispanic Marketing

Date: Thursday, April 17
Time: 5 p.m.
Place: CMA 5.160 (LBJ Conference Room)
This event is open to all UT students

Matt Reyes is a UT alumnus and is currently an account coordinator with Mercury Mambo in Austin. He will be joined by Claudia Ullrich, who is an account manager. Students who are interested in careers and internships related to Hispanic Marketing are encouraged to attend this informal event.
Mercury Mambo is a full-service Hispanic marketing agency that specializes in creating customized business-building solutions. The agency’s expertise lies in developing targeted sales promotions, events, and grassroots marketing programs. Clients include Anheuser-Busch, Banco Libertad, Cadbury Schweppes Americas Beverages, Gibson Guitars, Keller-Williams Realty, NetSimplicity, Princess House, Rewards Fine Jewelry, and Stanford Opposition Research. To learn more about Mercury Mambo, visit