Assistant Vice President for Strategic Communications and Marketing, UTEP

Posting number 071003010323
Purpose of position
Responsible for developing and implementing a strategic communications and marketing program to build the UTEP image regionally and nationally. Reporting to the Executive Vice President, the AVP will manage the Office of University Communications.
Essential functions
The Assistant Vice President for Strategic Communications and Marketing (AVP) will be charged with responsibility for developing, implementing, and managing a comprehensive integrated communications and marketing program. This strategic program will encompass marketing, media relations and publications and will be designed to ensure communication of institutional priorities in research, teaching and public service to key constituencies.
**Develops and implements programs to market the University to various communities.
**Manages the communication office, which is responsible for media relations and institutional publications for the campus.
**Oversees development of unified campus-wide comprehensive marketing plan as well as marketing theme and design, including logos and other creative designs.
**Directs the development of collateral material in support of marketing strategies including publications, videos, electronic communications, and multimedia presentations.
**Develops and implements a comprehensive integrated communications plan for the campus, in consultation with the President, VP’s, Deans, and campus administration.
**Develops and implements plans for the use of electronic and web-based communication for implementation of public relations strategies.
**Manages the public information function for the campus including developing public information policies and ensuring that the office complies with state and federal laws.
**Manages the print and electronic publications function for the campus.
**Directs internet communications for the campus to include policy development and compliance, training, coordination of administrative and academic communications, and direct homepage and portal development.
**Advises campus department managers on strategies to communicate to target audiences and development of materials to build the University’s image among those audiences.
Required qualifications
**Bachelor’s degree in a related field and a minimum of seven to ten years of communications, marketing, public relations related experience with increasing responsibility.
**Thorough understanding of and experience in developing and implementing a comprehensive public relations program as well as strategic marketing plans.
**Demonstrated experience in the development of print and web-based communications is important.
**Branding experience.
**Excellent written and verbal communication skills.
**Effective and persuasive public speaker.
**Possess sound and seasoned judgment, creativity, intellectual curiosity, and an interest in diverse professional challenges.
**Flexible and adaptable to be able to be responsive to short-term concerns while developing long range strategies.
**Ability to think critically and quickly, and evaluate and synthesize complex issues and ideas.
Preferred qualifications
**Experience in a higher education research university environment, although professionals with similar experience in other non-profit entities will be considered.
**Advanced degree.
**Bilingual (English/Spanish) .
To inquire more about this posting or apply for the position please refer to their website at
http://utdirect. pnjobs/index. WBX
search the job by posting number on the left hand corner.


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