Hispanic Interests Move to Mainstream

CAA’s Haubegger Helps Clients Tailor Programming to Growing Market
(TV Week)– November 25, 2007. By Allison J. Waldman
When people in the business want to know what Hispanic TV viewers in the U.S. are thinking, feeling and watching, they turn to CAA executive Christy Haubegger, be­cause she knows the Hispanic market.
In 1996 the Mexican American native of Houston came up with the idea for a magazine for Hispanic women. She founded Latina maga zine and ran it until 2002, when she moved to California.
“I worked as an executive producer on the James L. Brooks film ‘Spanglish.’ And now at CAA, I really work throughout the agency helping our clients understand or take advantage of some of these emerging new demographics,” Ms. Haubegger said.
Link to the full story here

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