P&G’s Big Broadband Buy: Telenovelas

Exclusive Sponsorship Deal Places Spots in Telemundo Digital Video
(AdAge.com)
— October 22, 2007. By Laurel Wentz.
Procter & Gamble is the exclusive sponsor of the full-length telenovelas Spanish-language network Telemundo will start streaming this week on its Yahoo Telemundo site.
The streaming novelas will be promoted on the front page of the Yahoo Telemundo site and on Telemundo TV programs.
The streaming novelas will be promoted on the front page of the Yahoo Telemundo site and on Telemundo TV programs.
In an informal first Hispanic broadband upfront, P&G’s Hispanic media agency, Tapestry, sought proposals from the major Hispanic sites with video content.
Link to the full story here.

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