Scott(R) Seeks Hispanics’ Input to Create World’s First ‘Dicho-nary’

‘Comparte tu Dicho’ initiative celebrates tradition, common sense; gives participants a chance to win a $3,000 grand prize
Neenah, WI–(HISPANIC PR WIRE)–August 28, 2007–Scott(R), the common-sense brand, is calling on Hispanics throughout the country to share their favorite dichos, or make up their own, for a chance to win up to $3,000 and numerous other daily prizes. The dichos compiled will be used to create the world’s first dicho-nary – Scott(R) Brand’s way of celebrating and validating the common sense and traditions of Latino culture, in a fun and appealing way.
To take part in Scott(R) Brand’s “Comparte tu Dicho” initiative, consumers should visit http://www.ScottSentidoComun.com, and follow the instructions.

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