MTV courts Latino audiences: Viacom launches aggressive move to nab viewers

(–By MICHAEL SCHNEIDER, Fri., Apr. 27, 2007, 11:18am PT
MTV is making some bilingual noise, as its newest channel targets Latino youth through an unusual distribution model.
MTV Tr3s (yes, that’s “Tres” with a 3), which launched in September, is the Viacom conglom’s most aggressive attempt yet to chase the growing Latino 12-34 demo. Unlike the channel it replaced, MTV en Espanol, the new MTV Tr3s speaks mostly Spanglish (English, mixed with some Spanish) and includes music from both Latino and non-Latino artists.
Read more here.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s