MySpace Targets Hispanic Market

(— Wed, 25 Apr 2007 3:01 PM PDT
Never one to be caught behind a trend, online social networking site MySpace is looking to increase its penetration into the U.S. Hispanic audience with the launch Wednesday of its MySpace en Español Beta version.
Not that it needs much help in that area, though.
According to March’s Nielsen Netratings, 43 percent of all U.S.-based Hispanic Internet users visited MySpace, and the site is among the country’s top five most-visited sites by the Hispanic Web population. And MySpace figures quote that more than 6 million members have indicated their origin as either Latino(a) and/or Hispanic in the United States alone.
Read more here.


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