Expect higher pricing for Hispanic TV

Buyers can now directly compare their performance
(Media Life)–By Kevin Downey, Apr 3, 2007
So much attention heading into the upfront market has been devoted to the expected impact of Nielsen’s new media measuring tools on negotiations.
Far less talked is about what to expect when the Hispanic networks come to market.
What buyers can expect is higher prices in the $1.6 billion Spanish-language upfront this spring.
Prices are expected to rise because of new Nielsen data that for the first time puts the Spanish- and English-language networks on equal footing, and that will give the Hispanic networks the leverage to ask for prices comparable to those paid to the English-language networks.
Read more here.


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