NBC’s Mun2 Asks: ‘Are You Too Gringo?’

Hispanic Cable Channel Launches Edgy Image Campaign
(AdAge.com) — By Laurel Wentz/ Feb. 20, 2007
An image campaign breaking this week prescribes a daily dose of NBC Universal-owned Hispanic cable channel Mun2 to prevent bilingual, bicultural young Latinos from becoming too much like gringos. Like a lot of the
irreverent work from highly creative U.S. Hispanic shop La Comunidad, Miami, the ads may offend some. Three humorous commercials ask the question “Are you becoming too gringo?” and recommend Mun2’s music videos and TV shows as a cure. But they also touch on Latin stereotypes. For the full story and video of the spots, go to http://adage.com/article?article_id=115085


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