Clorox mixes bleach and chocolate — in a Telenovela

Integrates Glad, Pine-Sol, Others into Telemundo Show ‘Dame Chocolate’
(AdAge.com)— By Laurel Wentz/Feb. 20, 2007.
The next blockbuster Spanish-language telenovela is a
dramatic tale of passion, betrayal, tragedy — and Clorox. Telemundo’s “Dame
Chocolate” (“Give Me Chocolate”) will launch in mid-March with Clorox so tightly
integrated into the soap opera that plot twists and characters’ lives literally
hinge on the effectiveness of the brand’s products. See full story at: http://adage.com/article?article_id=115075

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